Sunday, October 10, 2010

The Art of Display


I've been thinking a lot about market displays lately. There's a real art to getting your stall looking just right.

I must admit that I'm really not very good at it at all. I chop and change for every single different market..... always tweaking, and hoping for the best.

I've picked up a few new/oppy items lately to help with my display, including this picture frame. I want to be able to display some of the illustrations from my greeting cards, while also demonstrating that the cards can be framed to create a piece of artwork.

Now I just need to work out how I'm going to make it sit up on my table.....

15 comments:

Make mine Mid-Century said...

That looks fab! I agree you need to create a 'look' which is recognisable when people see your display.

I'll send one of my children down to you, and if you feed them, they can stand there all day and hold that frame for you. I'd better send the one in nappies - the other ones will use 'toilet break' as an excuse not to do what they're meant to do.

Fat Chick Design said...

Hey there,
They look lovely in the frame.
How about a cardboard box behind it, then add some string onto the two hooks you would use to hang it on the wall?

Liesl said...

They look fabulous framed up - I love the reindeer!

I tell you what, I'll also send my children ... they can wear the cards as sandwich boards.

DELiciousDesignz said...

I agree it is hard to get it all looking just right. Especially when you are usually time poor when setting up!! I am going through the same issues, I picked up a funky little blackboard at a g/sale yesterday which I am going to use for signage.

Liam's Mummy said...

What about an easel? Or a cut down version of one if it must be on the table.

Cath @ chunkychooky said...

Cam i knwo exactly where to send you Luisa from
dance in My Graden went to course and wrote the most excellent of blog posts about this there is a link from her blog about visual marketing but here is the link to the actual post: http://danceinmygarden.blogspot.com/2009/12/visual-merchandising-for-your-market.html

Cath xx

CraftyMummy said...

Looks great! How about a plate stand or a recipe book stand or an easel to stand it on?

Melanie Gray Augustin said...

Yep, market display is a hard one and I am still tweaking mine each and every time. The frame is a great idea and I agree with Liam's Mummy - a tabletop easel would work well. But you know what - all the offers of kids to stand and hold it... hehehe... I had a stall at a market next to me not that long ago do just that!

Cath, thanks for that link - that was an excellent post and has got me thinking.

The best advice I felt I was given by a visual merchandiser for my stall was to consider the "story" of your product/brand and work from there. And also to think about height and depth of your display.

Good luck!

Luisa @ Dance in my garden said...

I am the same...every time it's a little different, and sometimes it just gels together, and sometimes it doesn't...
Thanks to the comment left by Cath from 'Chunky Chooky' for my link where i did a post a while back on this very topic!
It's all about using basic principles, such as using trianges, colour groupings, etc. Once you start with those basic principles, it seems logical where things should 'go'.
There is a definite balance between less is more, and more is more!
Visual merchandising is definitely an art, and it takes time to learn as any skill, for some of us it comes naturally, while for me, I needed some guidance, and Roz Wren who inspired my post has done some great work in London, and really knew her stuff.

Jodie said...

Cam, saw your brooch goodies today at georgie Love at Finders keppers - ace as usual...

Kuka said...

Hi Cam!
Your cards look ace all framed like that! (cards are one of my favourite sources of artwork! =))
x

Swirlyarts said...

Love it! It would certainly make me stop and have a good look at your stall as it is very bright and colourful and I like that!

Clare said...

I was thinking the same as Liam's Mummy. A cute easel in a nice colour would look great with the frame :)

Cass said...

These look great Cam. I love that reindeer they would make awesome tags for Christmas pressies

m.e (Cathie) said...

absolutely wonderful Cam!
I agree with the easel idea just because a kid holding it there may arouse suspicion & there are these child thingy laws nowdays ;)